Group Coaching Program
One introduction to the right person
can change the trajectory of your life.
Yet most people never work on theirs. This is four weeks of doing exactly that, in a small cohort, with Cal.
Why this
People decide in 60 seconds whether you are worth their time.
That filter runs constantly, with investors, executives, clients, and the people who could open the next door for you. Most introductions fail it and the conversation stays polite and goes nowhere.
The more AI handles our communication, the more the few unscripted human moments decide who gets taken seriously. This cohort is four weeks of work on that moment.
What you walk away with
By the end of the program You will master your introduction.
Four weeks on one introduction, in a group of eight, with Cal. The full seat adds a private hour on your story.
Here’s What We Cover Each Week.
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Week 1Week of Nov 15
The Open.
We cover why people sort you in the first 60 seconds, and the first layers of the framework: your name and your title. You learn how to make your name stick and give your title a twist.
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Week 2Week of Nov 22
Your Story.
We cover what every strong origin story needs, and why the version people default to is forgettable. You write a first draft of your origin story.
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Private hourBetween weeks 2 and 3 · Full seat
A Private Hour with Cal.
One to one with Cal for a full hour, on your story alone. You work through your story until it is one you would actually say out loud.
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Week 3Week of Nov 29
Delivery.
We cover pacing, what to cut, what to leave open, with live feedback from Cal and the group. You practice your introduction until it sounds like you.
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Week 4Week of Dec 6
The Room.
We cover what comes after the introduction: questions that reach the human instead of the role, and reading a room. You practice the minute after the intro, from the first question to the follow up.
Miss a week? Every session is recorded, and Cal catches you up before the next one.
Here’s What Each Seat Includes.
| What’s included | Full seat$1,500 | Group seat$800 |
|---|---|---|
| Four live group sessions, 60 minutes each, on Zoom | Included | Included |
| Called on every week, with personal feedback on your introduction | Included | Included |
| The frameworks and worksheets from the method | Included | Included |
| A private hour with Cal on your story, between weeks 2 and 3 | Included | Add later |
| A recording of every session | Included | Included |
- Full seat
- $1,500Four group sessions and the private hour
- Group seat
- $800The four group sessions
- When
- Starts Nov 15Four weeks, 60 minutes a week. Day and time set with the group.
- Seats
- 3 of 8 takenEight, so everyone gets called on every week
No payment now. Cal replies personally and confirms your seat.
“Cal helped me unpack my story and say it with confidence. Now when I meet new people it is so much easier to let them know who I am.”
Mel L.ConsultantForFounders, investors and operators who meet someone new every week.
Not forAnyone who wants a script to memorize. You build your own, in your words.
It was pretty life changing. It dug deeper and was way better than I expected.
Cal helped me unpack my story and say it with confidence. Now when I meet new people it is so much easier to let them know who I am.
I loved how Cal communicated. He was very concise and clear.
Reserve your seat
Join the November cohort.
Tell Cal a little about you and what you want your introduction to do. He replies personally and confirms your seat.
Q&A